Is your startup looking to reach a wider audience? In today’s day and age, the first platform that startups look towards for marketing is social media but it is important to understand various other online marketing platforms and how it increases traffic, engagement, leads, and eventually sales. Can your existing employees be trained in digital marketing? What are the top 5 techniques or digital marketing strategies for startups and why is it important, let’s know in this article!
Why is Digital Marketing Important for Startups?
Digital marketing is a necessity for any startup. It is the lifeblood of any company that wants to grow. This type of marketing is not just about having a website, it’s about understanding the web and how people use it.
Digital Marketing is a vast ocean and requires minimal investment. Unlike traditional methods, you don’t need millions of dollars for a billboard. You can invest less via Google Ads and reach millions of people globally. Hence, digital marketing is suitable for startups seeking funding or are on a money crunch and still hope to grow.
Again, digital marketing is extremely logical and easy to understand, and existing employees can be trained in SEO or Social Media Marketing instead of hiring experts. This helps startups begin with a cost-effective marketing strategy for online platforms.
Digital marketing strategy for startups should be planned in a way that suits their budget and the target audience. They need to invest in the right digital marketing channels so that they can reach out to their customers effectively.
Benefits of a Digital Marketing Strategy for Startups
There are many benefits for a startup to have a digital marketing strategy. It is important to have a digital marketing strategy because it can help your startup rank higher in the search engine results pages (SERPs) and drive more traffic to your website.
A digital marketing strategy is also important because it can help you build credibility with your target audience and make them more likely to buy from you.
A digital marketing strategy is a vital part of the success of any startup. It is one of the most important business decisions that a startup can make.
Let’s discuss some benefits of a digital marketing strategy for startups and why it is important to have one.
- A digital marketing strategy helps you reach your target audience and get more customers which in turn increases your revenue.
- It helps you create an identity and brand for your company which will differentiate you from competitors and makes your products easier to find on the market.
- It provides direction for future strategies and goals which will help you grow as a company over time.
How to Create Your Own Digital Marketing Strategy with These 5 Steps
Importance of digital marketing is known to all businesses, large or small. It helps to build engagement, generate leads and increase sales. But for startups, it is even more important because they are competing with established brands.
Let’s learn how to create your own digital marketing strategy for a startup in 10 steps:
1) Define your goals and target audience
It is essential that you define your goals before starting a digital marketing strategy because it will determine what type of content you should create, the channels or platforms for distribution, the tone of voice, and the type of audience that you want to reach.
2) Choose the right channels and platforms
Digital marketing strategy is a plan of action for reaching out to potential customers through digital channels like search engine optimization, social media, email marketing or display advertising.
The right channel depends on the type of product that you are selling. For example, if you are selling luxury goods then it is better to sell them on Instagram and other social media channels rather than on an online shopping website where they might be overshadowed by cheaper products.
3) Create content that resonates with your audience
If you have a clear understanding of the needs and wants of your audience, then it will be much easier for you to create the perfect content. The following are some things that you should keep in mind when creating content:
– What is the target demographic?
– What topics are they interested in?
– What do they want to learn about?
– Who do they want to emulate as a role model?
4) Run paid advertising campaigns
Paid advertising is used to build awareness for the brand and create a favorable impression in the minds of consumers. It also helps in increasing the number of customers by making their products more visible so that they are accessible to more people.
A good digital marketing strategy should include paid advertising as one of its main components because it has proven to be an effective way to reach out to potential customers.
5) Measure KPIs
A KPI is a metric that measures the performance of a business. It is used to measure the success of an advertising campaign, for example. There are many KPIs that you can measure when it comes to digital marketing strategy. Some KPIs are more important than others, and some are more difficult to measure.
The most important KPI for a digital marketing strategy is ROI (Return on Investment). This KPI measures the financial gains from an investment in digital marketing over a given time period. It calculates how much money was spent on advertising and compares it with how much money was generated from those investments.
Another important KPI for a digital marketing strategy is CTR (Click-through Rate). This metric measures how many times people click on your advertisement or link when they see it online.
Digital Marketing is a cost-effective way to create brand awareness and create information for the global audience which is the need of startups that cater to consumers directly. With the help
of the above strategies and techniques, startups can easily kickstart their marketing journey!
Founder and CEO at IIDE
Apart from being an Edu-Preneur, Tedx Speaker, and a Black Coffee connoisseur, Karan Shah is also the founder of IIDE- The Digital School.
A Harvard alumnus, Karan’s expertise lies in digital marketing and Ecommerce. A storyteller at heart, he has penned plenty of articles in leading news portals such as Entrepreneur, BusinessWorld, Education Times, and Youth Magazine to name a few.